Market Manager – General Industries (GI)/Appliances

Charlotte, NC

Resumo das funções

The Market Manager, GI / Appliances, in tandem with the corresponding sales managers GIM / Appliances, is responsible for the achievement of sales and margin plans of the Business Unit (BU), according to the Major Customer Group (MCGR) for the defined segments

The Market Manager is responsible for the North American (NA) GI / Appliances marketing program development, product assortments, and implementation, including product offering to assigned segment(s), program formation, communication, measurement, corrective action recommendations, and coordination of the planned execution. Additionally, the Market Manager – GI / Appliances is responsible to define, introduce, and implement future regional focus markets for the NA GI / Appliance teams


  • Development of the N. American Annual Business Plan (ABP) for the assigned market segments
  • Conceive, develop and implement market and segment strategy for NA-specific sales concepts, as well as implementation of international concepts/programs aligned with international strategies
  • Define and develop new focus segments for the North American GI / Appliance teams through market research & evaluation projects, market package development, training and implementation
  • Develop executable sales strategies to promote tesa products and programs to identified End User Accounts in defined markets, and coordinate the implementation of sales activities at the corporate and local level with tesa Sales and International Key Account and Market Management
  • Drive market development activities in selected markets to increase market demand for tesa products; lead the development of selling principles, development of qualitative customer leads for new applications and support for the sales department when launching new products/ applications
  • Develop NA sales plans according to Benchmark commitments in cooperation with the global market management and local sales
  • Benchmark defined NA markets, segments and applications and provide input and recommendations for International benchmarking projects and ABP processes
  • Ensure an optimal flow of information between International Management and tesa NA to implement relevant international concepts to the NA local level and to promote and provide input on NA concepts for International acceptance
  • Implement market relevant assortments of all product groups according to the NA requirements; realize price harmonization based on the lead prices of the Business Unit´s and NA market requirements
  • Communicate and promote tesa product groups specific to Distribution Partner levels and key Distribution Partners to support market growth in defined markets, increasing Distributor reliance on tesa product offering, maximizing profitable sales penetration
  • Develop and conduct training for Local Sales and strategic Distributor personnel for continued product, application, and market development and knowledge including regional and national events
  • Responsible for all sales support tools, including pricing tools (monitoring cost fluctuations, coordination of price increase announcements, etc.) and competitive intelligence
  • Initiate promotional activities including sales materials, promotions, and participation in regional and national customer events to support sales growth


  • Bachelor’s degree; Master's in Business Administration preferred
  • Minimum of five years of combined marketing and/or sales experience in similar or related field highly desired
  • Demonstrated strong analytical skills
  • Must have strong leadership, strategic thinking, organizational and coaching skills
  • Advanced communication and presentation skills and business acumen to interact successfully with our Internal and External Customers
  • Strong multicultural / multilevel communication skills with the ability to positively influence both internal and external customers
  • Proficient in Microsoft Office Suite, with strong emphasis on PowerPoint and Excel, and experience with CRM software packages, forecasting systems, mapping software, and sales reporting systems
  • Willingness to travel up to 50%
  • Ability to speak Spanish a plus

Application Submission Information:

tesa tape Inc. is an Equal Employment Opportunity and Affirmative Action Employer, EEO/AA/m/f/vets/disabled

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